What are some of the great insights that you got from your heatmaps?

3 points·cheekusm··5 comments

For example, I found that replacing animated user images with real user images in testimonial section has increased the attention span of the testimonial section by 3X. Looking for similar insights?

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Using heatmaps from the https://usertrack.net tool on its own landing page I usually notice:

* What buttons in the header are actually needed/clicked/hovered https://i.snipboard.io/UShRbI.jpg

* What non-clickable elements users try to click on (eg. product images, they expect to get a lightbox, but nothing happens)

* If a specific UI element is visible enough and users know it's interactable https://i.snipboard.io/nJ7AlX.jpg

I personally find the session playbacks a lot more insightful, because heatmaps don't really tell the whole story, but a session playback can show you in what order do your users read the page, what are they trying to do, what are their last actions before they leave your site, etc.

How did you arrive at this insight using a heatmap?

I am curious to know. This is a problem that is there is general for any analytics feature

We created a heatmap and did the comparative study of the same page in two different time periods. One before the changes and one after the changes. The attention heatmap clearly showed a bright red color in the testimonial section which was bluish earlier.

OK so it was kind of like AB Testing but using heatmaps

Yep, but data drives because we knew that the testimonial section has low engagement.

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