Also, I'm not sure how Hey orchestrated this - do they have someone on the inside who they had reject their app?
It’s child’s play to orchestrate this. It amounts to getting thrown out of a bar for not wearing pants, and then putting up ishouldbeabletovisitbarswithoutpants.com. Not something that requires a man on the inside.
“Well, let’s ask Apple for some workaround for the 30%, skirt the rules a bit”
“They’ll never go for that”
“Of course not, but while it lasts we’ll get 30% more. Then once we get rejected, sooner or later, we’ll write some blog posts and suddenly a bunch of nerds will see us as the brave underdog“