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If it works as well as he is promising, he won't have to spend a dime, word will spread.

You can still reach them with internet marketing, people who live in rural Canada still use social media. In many rural areas there will be kind of a catch all local business that springs up and resells cable, dsl, dialup, landline, cell or whatever services are available in the community (along with offering computer and phone repair or whatever). If it were me I would reach out to these people and let them do their own local marketing, in addition to the normal Elon strategy.

Geeks are a wonderful marketing vector.

And he is promising them a better internet.

I would not worry about that.

Once someone in the village gets it he will tell everyone