The North Face becomes first major brand to join Facebook ad boycott

Ironically this will give Facebook even more power if they concede to these demands, which I think will ultimately backfire. Censorship as the woke tool of corporations is one of the craziest things happening in a very crazy year.

I thought we were boycotting The North Face for their Wikipedia vandalism advertising?

I think there’s an inclination to see ‘wokeism’ from brands as a very current development when in fact the idea of a “Chinese Wall” existing to relieve the tension between editorial and commercial depts. has been central to all media companies for a long long time. What North Face is doing is no different from what Philip Morris could do to a publication running tobacco health stories. What is new, in my opinion, is that the idea that there should be a Chinese Wall at all is no longer taken for granted. The implication to the way stories like this are presented and shared being that it is in fact desirable for advertisers to coerce editorial decisions to align with certain correct opinions.

It makes sense.

North Face executives are probably wondering why Facebook allows comments around their beautiful ads in the first place.

I continue to be extraordinarily skeptical of companies boycotting each other as a social change strategy. The more we deputize brands for this kind of thing, the more we encourage people to ignore protests that aren't supported by brands.

Much easier to temporarily boycott Facebook than cease the use of sweatshops and child labor. Note how it's always someone else that needs to change or pay for something, never the person/brand signaling virtue.