I measure virtue by how much you are willing to lose for the sake of your values or because you want to help other people. If you aren't willing to give up anything, you're not virtuous no matter what you say. Actions matter.

If you say you care about privacy but do nothing to protect your privacy, you don't really care about privacy in any way that matters. Since you mildly inconvenience yourself for the sake of privacy, I can conclude based on this very limited evidence that you mildly care about privacy, which is a whole lot more than most people care about it.

Apple markets itself as privacy conscious because that makes Apple look like a trustworthy company. That's a rare and beneficial appearance that a company can maintain to get more business.

Not all gay people care about their privacy. Plenty live in states where they feel more free to open up to their friends, family, and neighbors.