I’m pleasantly surprised you went with 50, as opposed to Medicare age. It just shows you aren’t going after only the easy Medicare dollars. Of course you can still capture that too (see the Silversneakers program as an example).

Just like economic gap that is growing in the US there is a major health gap growing too. For those with resources 50 is like the new 20 as many of men are now “juiced to the gils“ with testosterone provided by their doctors (I see it a lot in Miami, and I’m sure it’s proliferated in tech companies/cities too, just something about money and ego I think), then for the have nots it’s this age where many are just holding out to become Medicare eligible to begin treating their chronic conditions and they are only suffering and getting worse in the meantime.

One day, if I am ever financially independent (unlikely), I have resolved to dedicate my life to health/wellness for children, with a very specific goal of type 2 diabetes prevention. I really have no idea why, I never got T2D, but it breaks my heart especially in children. If you ever expand in this direction, I’d be the first to apply in any capacity.

Good luck!