Is the same as gmail, I can pay for a Google Suite, but the app is freely distributed in stores.
Basecamp should have great products (I've never used them), but it seems they are using this as a marketing strategy.
That is exactly what they are doing at the moment. Apple has decided to invent a new requirement that this approach is only valid for business applications, and consumer client apps must offer in-app signup and purchase.
I'm generally pro-Apple on these issues. It's their store running on their products on their infrastructure. However in this case I don't believe Hey is violating the current stated and published app store rules. Apple's decision in this case seems capricious and arbitrary, and more than a little hypocritical.
Edit: Confirmed.
>Spotify’s complaint against Apple is a good example(1)(2)(3). Apple charges Spotify a 30% fee to use the App Store(4) and limits how it can communicate with its users. Apple is the owner of the iOS platform and the App Store and is a direct competitor of Spotify(5).
source: https://www.europarl.europa.eu/doceo/document/E-9-2019-00299...