If the majority of the citizens want that, then they can outvote their leaders. If the minority of the citizens want that, they either convince the majority to agree, or they keep quit.
I haven't bought the iPhone for the privacy stance. Apple is a part of PRISM. There is ZERO % chance that their privacy stance is more then a façade. While I try to protect my privacy from other private companies, I do not have that privacy requirement from the government as long as what they're doing is legal and collecting it to the extent permitted by the law. I will instead petition and support senators that would change the law to my liking. But if the majority disagrees, either I stop doing it, or I keep trying to change the law slowly by spreading awareness about why it's wrong.