Huh? FCM is free: https://firebase.google.com/products/cloud-messaging
I don't see the anti-competitive part there. There are good reasons around consolidating resident daemons and only using a single TCP connection with a special keep-alive configuration.
And from experience, it's perfectly possible to not use FCM, at the cost of a persistent notification that alerts the user about this, so they can get rid of abusive apps.