Do you really think their marketing team does everything in groups of 14s and 88s to keep up with neo-Nazi numerology?
[0] https://www.dhs.gov/news/2018/02/15/we-must-secure-border-an...
And this isn't even particularly obscure knowledge, it's something that a large number of mass murderers in recent years have made an extensive use of in their messaging: https://twitter.com/originalspin/status/1273653992514412544