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Bootstrapping is the magic word you are looking for.

Keep your day job, spend your nights and weekends working on your side hustle. Take the money from your day job and pay a developer to work on your side hustle while you work on the sales and marketing. Start making money on your side hustle and turn it into your day job.

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Thank you, I'll google around for bootstrapping techniques going forward. Seems like one of those things where you need to know the right words to ask about or you have to really clumsily search around until someone tells you!

Of all my side projects, I've never thought of a way to monetize one. Would probably also be worth consulting an expert on that.

Build the absolutely smallest thing that someone will pay for. Keep adding features that customers ask for. Market every new feature. Reinvest everything you make back into the business. Don’t quit your day job until you have enough profits that it makes sense to go full time into your business

Yeah I love the idea of bootstrapping. It derisks the whole process with only a little downside (losing nights and weekends)

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