* If you give a little, you will be subject to increased disapproval and if you don't care at all, you'll be subject to distant tut-tutting. Examples: the tech industry faces widespread condemnation for its gender ratio while hedge funds face little - only 1 in every 9 senior hedgies is female[0]. I'm not complaining about the gender ratio condemnation, merely commenting on the difference. Another example is that Bernie Sanders's speech was interrupted by Black Lives Matter protestors. Donald Trump's wasn't.[1]
* Internet commenters frequently remark on how they would pay for good news, yet they prefer reading free low-quality news sources over paid high-quality news sources. Similarly with clickbait vs. informative writing. They share the former, they comment on the former, and they enjoy the former. Effectively, they only pay the former.
* Voters and plans (brought up in the article) are my favourite. You cannot attack someone without a plan but every plan has flaws. Therefore, offering a plan is disincentivized while offering mere ideas is incentivized by people who claim the opposite. I'm glad this was example 1 in the article.
* Internet commenters will frequently be unforgiving of errors corrected. They reward hiding errors and punish honest corrections. No apology is sufficient. Often this manifests as upvotes or likes for those who stick brutishly to their positions while merely abandoning to indifference those honestly convinced. Strictly this is not really only Internet commenters. The fact that Red Cross having to not give away free doughnuts resulted in animosity towards them is a lesson for future players: do not give away anything.
* YC's ill-fated attempt at crowd-sourcing a funding target was another amusing result. They intended to support something that they wouldn't have heard of, but they rewarded popularity, which resulted in their having to fund something they'd heard of a million times.
0: https://docs.preqin.com/reports/Preqin-Special-Report-Women-...
1: https://time.com/3989917/black-lives-matter-protest-bernie-s...