I guess I would come from the opposite direction and say: If you can make something important and useful - but generally seen as boring - “fun” there are big wins all around.
The jobs in one corner vs. fun in another usually creates a system where everything that’s fun is unfortunately useless, from a professional perspective.
And some people like that! They want to work for 8 hours and make memes/play games the rest of the time. They don’t miss the “lost” time at all.
But some of us really want to convert that useless time into something useful. You can hate us if you want, but I don’t think we are necessarily wrong to want this.
Example: I just don’t have enough time. I’m noticing now that when I take even 30 minutes off, in terms of my productivity- it hurts. I’ve
personally concluded that the concept of “free time” just doesn’t apply to me, and I don’t really have any.
Another example: at a certain level, given the right approach, probably anything can be fun. Physics can be fun! Linear algebra can be fun! But you know as well as I do that when people talk about fun colloquially, they never mean linear algebra. So pushing back on what is “fun” exactly can have big on the job benefits.
In this context, switching 30 minutes over from “mindless entertainment” to “somewhat professionally useful entertainment” is a massive win. Enough to get me to stop doing one thing and do something else, actually.
I would guess a lot of people on Twitter would be in the same boat, based on how they use it.