I've been following the tweets about hey.com from their founder for some time. The text about how they bought the domain is beautiful. I understand the proposal they offer about the service, and the reason for charging for a service that nobody has paid for a long time. It even seems obvious to me this trend of new opportunities to pay for email services. A trend, that this time, appears to be here to stay.

But it is a product that have a very aggressive marketing strategy. Arrogant.

The only thing I read from this episode is: The product is like this, the billing service is like that. We won't change anything and if you don't like it, you're wrong. Unfortunately, there is no chance that I will ever use this product. The price is stratospheric for me and probably for 98% of those who use gmail. Prontonmail, for example, offers several options, including a free one.

Well, apple also offers a service. What they are asking is for them to make a concession. But they don't seem willing to concede anything to that negotiation.

I imagine that this could be circumvented with other exclusive plans to subscribe using apple pay, or a free and very reduced version. It doesn't seem like a radical position from apple, which was the impression I got from reading the tweets alone.