What the author doesn't realise is that Dropbox is not aimed at programmers or people who know how to work a computer. For example, when he says "And Dropbox? Well… I still have nightmares about this Dropbox UI <picture>", he doesn't realise that to a "normal" person, the UI looks absolutely fine and easy to use, much easier than "that horrible looking terminal! it must contain viruses and be dangerous!"