thanks for your explanation ... this is the exactly what I meant to say that when multinationals are given presentations by indian advertising agencies they say the same thing that you said above that "we can't make sense of your presentation".

Let me give you couple of examples - 15 to 20yrs a go there was this indian TV maker company that was giving toughest fight to multinationals like Sony, Samsung, LG etc. - these multinationals just couldn't get it how their product which is such a huge hit worldwide is not selling in india, the reason was that the indian TV was having more meaningful features than any other tv in the market ... also when Coca Cola and Pepsi came to india, they failed horribly in the beginning, in fact coca-cola realized very soon and bought highly successful indian brand "THUMPS-UP" but the biggest benefit they got is they also brought-in those indian executives to re-shape the strategy for Coke ... this is true for almost all the foreign companies , in fact Nokia is a huge hit in India, the reason being they innovate and market product specially made for indian consumers , one of the phone has a flashlight which is a huge hit in small towns where it gets dark early in the afternoon and there is no electricity on the road ... this kind of innovation is needed when you develop product for specific market/society - you just cant guess that what is successful in western countries will be successful by default in developing or third world countries where the consumer are very price conscious but won't sacrifice on quality and features ...