Sarcastically phrased, but it's the real answer. The colleges need to shed objective measures so they can continue their social programs unimpeded by any objective standards that might reveal their increasingly obvious biases.

If you want to get into Harvard, I recommend striving to demonstrate greater fealty to the hardest of hard left-wing ideals than your fellow applicants, as that will become the real criterion for admission as fast as they feel like they can make it.