Google and Apple’s wearables are the face of their health agenda

The article says "In preventative healthcare this model is flipped on its head, the entire population becomes a potential customer base. While there is no ceiling to the number of available customers – this model faces the challenge of converting customers on a want-basis rather than a need-basis. The more proactive the preventative tool requires the consumer to be, the harder it is to scale. For this reason, industry players that are able to provide ease of use will be best placed to transform preventative health from a latent desire into a baseline habit, for a larger customer pool."

In fact a move to preventative is mostly the business of habits, i had a non branded sport watch and switched to apple watch recently. Tracking metrics became like a sport in and of itself - especially during runs. I'd be more interested to see how these wearables transition from heavily leaning into the exercise related metrics into even more health functions - what are the possibilities with that?