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Take a look at the workflows set up here - it is clearly more than "like Gmail but without xyz"

https://news.ycombinator.com/item?id=23528451

I got my gmail back when you needed an invitation to sign up. At that time, everyone was excited about the huge amount of free storage space they gave you.

This is so completely unlike gmail. I'd bet that it is intentionally expensive: no digital hoarders, nobody on the fence about it. You have to love the way it works to be willing to pay that much.

...as much as I kinda like a lot about 37 Signals work, this sounds a lot like fishing for sunk cost: "I paid 99 bucks for that, I have to use it or I wasted money." It's not an uncommon practice, but it's shady.

The product sounds nice, especially the thread grouping. I might even go for it once they have personal domain support, though I'm rather wary of the difference between what they try to do, and how it will work in practice, and pricing it at double of, say, Fastmail, makes me feel like someone's trying to exploit me.

> Who thought this was a good idea?

Not to mention that I can do pretty much everything described on that page using filters in Thunderbird.

But Hey, you'll get less email!