I consider it a waste of my time to pop a disc in only to be told the drive needs to be upgraded. Plug it into the network (because I learned that if I leave it plugged in the discs spend 30-45 minutes downloading crap over the network that I have no interest in watching) …anyway, plug it in, click upgrade, and 15-30 minutes goes by while it downloads and then does the upgrade. In theory.
If it was a once in a year thing, then maybe fine, but each of the last three BD's I tried playing required an upgrade. I went through the process twice, but it sort of kills the interest in watching the movie if I have to upgrade each time. Perhaps it was incredibly bad luck, but I really have better things to do with my time then upgrade a consumer device every time I want to use it.
I'm not the one treating the machine as obsolete, it's the media industry which has decided that the best way to combat piracy is to make its customers go through this stupid upgrade process (which may or may not work, and may or may not brick the player). And yes, I would prefer to use inferior technology if I can use it, play it, reuse it as I find necessary. I can burn DVDs once to mp4 format and play to my heart's content on a variety of devices.