Solving Online Events
ben-evans.com
ben-evans.com
There are no hallways. Also, there are no side conversations, serendipitious encounters, forming and disbanding groups naturally, after-sessions social activities, or meaningful ways to gauge attention or intuitively navigate turn-taking. There's no forcing function of being in the same time and place among people of similar interests.
Online is fine for content delivery, so presentations and slides easily transition from in-person to remote. However, the medium doesn't conform to how people make actual human connections. Online events can be deeply frustrating because the social instincts we've honed since childhood are suddenly useless in that context.
Online shopping needed filters, context and reputation (ratings, reviews, algorithm-aided discovery, etc.). Notably most of that didn't exist for in-person shopping, so we should expect new structures for online events as well - likely ones we haven't anticipated.
May similar develop for humans at virtual events? Here are 40 people you are matched with for the next coffee break. Add a serendipitous element - here is the coffee bar area with 49 (e.g. add 9 'randoms') others - you can drop into the group of 50, and then peel off (or be peeled off) into x minute 2-4 person conversations. You tag the people you want follow-ups with (and the algorithms take note as well) before you are moved into a different subgroup. How would AR enhance all of that?
Quite busy with my startup but throwing thoughts out there for others - it is certainly a space for innovation.
https://www.producthunt.com/posts/spatialchat
Though it wasn't designed initially for big online events, due to the outbreak we see the surge in that area. Already landed a couple of 5000-people conferences, and many people use products for meetups and drinking parties.
dm me in twitter https://twitter.com/kidrulit
(No mobile support yet)
Edit: this is what it looks like https://twitter.com/neeshstudio/status/1255858585235488771?s...
We started 2.5 months ago and have seen ~ 10k events of all kinds.
We're hiring engineers :) - victor@zmurl.com
eric@tengable.com
or twitter
@ericwooley
Real life interactions involve every possible kind of stimuli -- we're just usually only conscious of a few of them. I must need to receive subtle scent cues, micro-gestures, voice interactions with the room tone around us, whatever else we don't know yet that influences us in order to enjoy video chat bullshit that is more than transferring work details. Video chat works worse for me, socially, than talking on phones ever did, though I don't know if the extra video information is 'blocking' what my imagination filled in while having a phone chat.
For example, nobody says hm, I wonder how we solve night clubs, but online.
Although it could be that type of unusual thought that leads to something interesting :)
It might be possible to optimize latency for attendees to a digital event to those within, say, the same 10-mile radius than Zoom currently uses. That's not a use case that remote video conferencing is typically optimized for. Better speakers and video would also improve the experience compared to a laptop.
Then there's the music itself that gets played. The current challenge is that DJs moved to Twitch as the world moved online. It's pretty much the perfect platform except for one fatal flaw - Twitch isn't licensed for music online like a bar/club is. There's no online equivalent of the venue paying the yearly ASCAP license fee. So mixes come down as takedown notices are issued, since the music the DJs are playing are unlicensed. Many DJs are thus trying to find a new platform, possibly Mixcloud or Soundcloud. They have their own shortcomings, however.
Sure they do, that's a not-insignificant part of VRChat. :p
Not necessarily as insurance against a global pandemic, but rather due to the expansive reach that many event organizers are realizing.
I don't think offline events are going away, but (as the author alludes to) the incentives to attend online vs offline events are different; therefore it won't be a 1:1 experience. I don't think anyone in the event/event technology space actually figured out the secret formula to provide a great online AND offline experience for both the event organizer & attendees/vendors, but once someone does I think there's great opportunity to capture.
I like how his examples are the parts of the internet that the largest number of people hate with a comically fiery passion.
Amazingly, everyone I talked to the next day to got more or less what they were looking for, whether that was something sexual or just a new friend.
1. It reduces serendipity. And that's the "hallways" thing missing in online interactions.
2. As soon as I put my wants/interests out on the internet it's almost certainly going to become chum for spammers, dodgy recruiters, the GRAFT and so on. i.e. Repurposed to ends antithetical to my original intent.
Still, there's something in the notion... if we can say something about ourselves (online) in a safe way, then there's at least a chance we can get some serendipity/discovery happening.
This is likely true when the conference is open registration, but generally not true when it's a closed conference that just so happens to be on the internet - practically nobody who wishes to be part of the conference enough to invest time/money/energy into getting an invite are going to then sell your data on to spammers.
It's the same with random irc channels without public logging - while everyone could be logging everything you say to use against you later, in practice this just doesn't happen in channels of 100-200 people.