Fair enough. I think, when it comes to messaging alone, Google has a steep climb to make for sure. But I also think that they are trying to progress towards their goal of ambient computing. They are trying to make sure they control as many touch points as possible which enables them to better integrate the software & hardware together to achieve things like voice assistant interaction (e.g hey Google, send a message), AI integration (e.g smart replies) and seamlessly using different Google products (quickly create a doc in messages or chat). This is a long term vision though; companies may happen over time which are better than Google at this.