I work on a production ML platform, so I spend way too much time rabbit-holing on interesting looking projects.
If you're looking for interesting startups/projects-not-from-big-tech:
- Glisten.ai (https://www.glisten.ai/). Recent YC startup, uses a combination of different models to parse product information (actually a huge manual problem in retail/ecommerce) and expose it as an api.
- Wildlife Protection Solutions - Recently deployed a model that can automatically detect poachers in nature preserves. Detects twice as many poachers as previous monitoring solutions.
- Ezra.ai - Uses models to search MRIs for cancers, operational in a few different US cities.
- AI Dungeon - A text adventure game built on GPT-2 (now GPT-3). Super fun, if a little silly.
Now, those are just a handful of smaller companies whose core products are ML. There are a ton of financial institutions using ML for fraud detection, real estate platforms like Reonomy that use a variety of models for evaluating investments, and security companies using ML.
But of course, the obvious answer to this question is "Every popular app you use incorporates ML."
Gmail: Smart Compose, spam filtering, etc.
Uber/Maps: ETA Prediction
Netflix/Spotify/all content platforms: Recommendation engines
Facebook/Instagram/Snap/image apps: A variety of models for recognizing faces, object tracking, etc.
People have this weird "Skynet or it's snake oil" paradigm they use to evaluate ML, ignoring the fact that production machine learning is more or less ubiquitous at this point.