Vimeo: Vimeo's staff pick is encoded using rav1e,
FFmpeg is having it
No, AV1 is evolutionary. You'll "just" better quality for the same amount of bits (just like going from MPEG2 -> H.264 -> H.265 etc). The license of AV1 however is revolutionary.
It hasn't made it upstream yet since I can't bump the minimum required version in FFmpeg git until rav1e tags 0.4.