"auto-conform" is a bit of a rich phrase, up there with "schema-less" and "my data doesn't fit in tables"
Not to sound pedantic or old or curmudgeonly (because while I'm 45, I was already curmudgeonly and reading Fabian Pascal when I was 28). But c'mon.
All data has a schema, it just takes effort to discover it. A relational database is a set of facts about the world. Lack of effort in finding that schema and normalizing data, "conforming" it... it means effort from very frustrated people who have to clean up the mess later and make it conform.
FWIW SQL can seem like a clunky and dated way to talk about data. It is. But it's not the relational model's fault, it's SQLs's. Going "NoSQL" simply makes data modeling problems worse. It pushes the problem til later, and pushes reasoning about the data into places where it shouldn't have to be. Even more so when the underyling data storage tech is dubious, like Mongo appears to be.