Google Leads List of Desired Employers
online.wsj.com
online.wsj.com
My guess is that this is largely a trickle down effect of the legendary stories about life as a Google employee that circulated in tech circles 7-8 years ago.
That being said, any company looks better on the outside than on the inside. I don't know if it is universal but many, perhaps even the majority, of folks I've worked with where they were at their 'second' job, have remarked that some of the problems they thought they left behind, were where they arrived. The grass 'appears' greener but its still grass :-)
Past expectations form a big part of whether you like anything. I've read IAmAs from Xooglers who joined straight out of college and were bitterly disappointed when they found the cubes weren't lined with gold and you couldn't do absolutely anything you wanted. My own expectation was that I'd get lost in the big company morass, and found it wasn't like that either. As usual, the truth is somewhere in the middle...if you expect paradise, you'll be disappointed, but if you expect hell, you'll be pleasantly surprised.
According to the Education Department, the top majors for the class of 2008 were business, health sciences and social sciences and history. About nine times as many people majored in business in the class of 2008 as majored in computer science.
I suspect a lot of it is because very few high school students have an understanding of how the real economy works. A lot of them want money as an adult, and they hear that business is about making money, and so they major in business, not realizing that an undergraduate business degree is virtually useless in actually doing things that will make you lots of money. Heck, I went to a liberal arts college, thinking that I wanted to learn things from lots of different skillsets because that's what an entrepreneur needs, and not realizing that basically all those skillsets are useless for entrepreneurship. (Well, except the scientific method. And math. And computer programming. And writing. Hmm, maybe I didn't do too badly.)
I wonder what it'd take to better educate children about how the working world actually operates, so that they can make informed decisions in the future. Ones with high-powered professional parents probably get it at home, but this just increases the income divide. People whose parents work at middle-class, unionized jobs - the ones who really need the guidance to compete in today's economy - are way behind the 8-ball in terms of cultural capital.
France being a country where business is something regarded with suspicion while in the US it has such an aura, which explains this state of affairs quite well.
I think Nokia's problem with software quality was company wide. After I left to work somewhere else, the CEO of Korea Telecom told our sales team that "Nokia is finished in Asia" and went on to complain about "Nokia's crappy software."
It is also worth a lot more for Google to recruit the top employees than many other employers. Hence, they can spend more money on PR and perks to make themselves a more desirable employer. If Google spends 5% of their employment costs on perks, it will go a lot further than Walmart.