I firmly believe this model is the future, and really, the only sustainable way forward.
It's the only solution so far that doesn't lock customers into a subscription that may stop giving them value commensurate with what they're paying, while giving developers a recurring source of revenue that incentivizes continuous improvement.
I've seen it work wonders for Sketch, which seems to have increased its pace of development after switching to an update-subscription model (as a side note, the lack of a clear, standard name for this model may be its greatest disadvantage). I use an active subscription at work, while I have a slightly older version that I've currently let lapse on my personal machine because I only need it occasionally. Between subscriptions and major-version upgrades, it really is the best of both worlds.
The maddening thing with Apple is that this model would slot neatly into the App Store. All they'd need is a new type of subscription that gates App Store updates. Apple already keeps old packages on the server, as one discovers if they download a purchased app on a device stuck on an old version of iOS – the only thing missing is the will to implement this model.