Short term: camera resolution on the average cell phone is often better than an array onboard a satellite, so the MVP is a native app that window seat passengers use to record in-flight. Because we know the flight route before takeoff and GPS works in Airplane mode, we load in target coordinates and ping the user to begin recording when flying over a target coordinate. They receive free in-flight wifi for their effort, but we also use the wifi connection to stream the video feed. That gets us more exposure to the 77,000 daily flights across the U.S. each day (also boosts general awareness: "Why are you recording out the window?")
Long term: we're developing a hardware solution much more powerful than a cell phone camera with a 6-camera array and many more sensors, including an infrared dome for near-field cloud penetration and onboard preprocessor for compressing the stream before sending it back down to earth. The form factor is akin to a headphone case (I actually used a Bose headphone case for the prototype) and is mounted to the window within the cabin, mitigating the need for FAA (but not FCC) approval. There are some teaser images on our Instagram if you're curious - @notasatellite.