Why is football such a big deal? It isn't worth it to give up your identity or privacy to see other people wrestle on the grass for a ball.
1) They didn't know about the surveillance. To quote from the article:
> “I actually had no idea they were using that type of tech at the game nor was I informed that I would be recorded or analyzed by such tech,” said California resident Benjamin Mercke. “Actually, that’s incredibly concerning to me.”
2) Any entertainment can be reduced to being considered pointless. I don't think it's a big stretch to accept that people are entertained by different things. I personally find concerts / music festivals unbelievably boring, but it's obvious that people love them, so I have no opinion on whether it's "worth it" to them.
From the article:
>Three fans who attended the Rose Bowl game and spoke to OneZero said they didn’t remember seeing any notice that they were being surveilled.
It's unlikely that anyone knew enough to be able to make an informed decision.
Sadly, legally, "privacy" is something you're not generally entitled to when outside in public (in the US AFAIK).
Entertainment is subjective and I doubt you stare a blank wall all day so we could make fun of how you spend your time.
The football stadium is like the colosseum down here. It brings a lot of revenue to the towns and something to do.
Sports helps keeps kids out of trouble as well.
Citation needed.