Go champions don't learn from zero. They learn from teachers, books, and playing against each other. This knowledge is built over hundreds, or thousands of years.
"AlphaGo was initially trained to mimic human play by attempting to match the moves of expert players from recorded historical games, using a database of around 30 million moves".
AlphaGo was followed by AlphaGo Zero (which is the topic of this article) which did not use the process that you describe, it used only the rules of the game and the winning condition.