The Story Of Groupon: From Failure To An Industry-Changing, Profit Machine

Isn't there something more "industry-changing" than offering your products & services at harakiri discount to the gang of cheapskates? I mean really. Is there more than utter desperation of doing this. I understand that advertising comes for free and this is substantial, but still.

For example can somebody post some success stories where offering such harakiri dicount transformed those cheapskates into loyal customers always paying in full in the future. Take notice that to recoup mentioned discount one must pay the full price several times to "break himself even" for the company.

Its quite hard to follow the interview because of all the noise around the office there, too bad. With all the money, they should have built a small room with good noise reduction for calls or... interviews :)

It's a little early for Groupon to describe itself as "industry-changing", muchless a "profit machine". In a year, it could be described as merely a "has-been, internet fad".