Intel can’t meet deadlines which forces Apple to restructure their plans constantly.
Intel can’t meet deadlines which forces Apple to restructure their plans constantly.
It always seems like a good idea to do your own thing when your supplier is stumbling. The problem then is you're on your own. If they find their footing you're in trouble -- either you've blown a huge pile of money developing something which you then don't use because the competition has something better, or you use it anyway and get to relive the final days of Sun Microsystems.
And the same thing happens if anybody can beat you. If Intel can't but AMD does, you lose. If AMD can't but Qualcomm does, you lose.
Worse, success precipitates failure. If you make an in-house processor which is only a couple of percent faster, that's boring. You spend a lot for a little. If you make one which is more than a couple of percent faster, that's war. Intel can't have that. Google can't have that. Samsung can't have that. Microsoft can't have that. Even if you're bigger than any of them, you're not bigger than all of them. So they double their R&D, combine their resources, whatever it takes, and soon you're Sun Microsystems again.
https://www.gsmarena.com/benchmark-test.php3
I see a lot of Android devices at the top of those lists.
Apple likes to cherry pick. For example, they require everything on iOS to use their browser engine, then they spend a lot of time optimizing their browser engine for their CPUs. But that's not superior hardware performance, it's software optimization, which they could do with whichever commodity CPU they chose as well.
Intel does the same thing. They spend resources optimizing popular software for their CPUs. Qualcomm not so much.
it's not apple simply being control freaks (although they are and can afford to be), it's intel shooting it's own foot.
We are on 14nm+++++ or something?
In 2008 Apple bought PA Semi to design processors for iOS, make processors for Macs is likely something they've been working on since way before Intel was late on 10nm.
Yeah, Intel's chips are not the biggest fish in the Apple fish fry.
I'm not even an Apple customer, I'm just forced to use them by my employer. (And it feels like most employers nowadays.)
[1]: https://www.theverge.com/2019/3/5/18251264/macbook-pro-2018-...
[2]: https://support.apple.com/15-inch-macbook-pro-battery-recall
[3]: https://support.apple.com/13inch-macbookpro-battery-replacem...
[4]: https://thenextweb.com/apple/2016/10/27/cant-connect-new-mac...
[5]: https://techcrunch.com/2018/09/01/an-ode-to-apples-awful-mac...
[6]: https://www.vox.com/the-goods/2019/7/3/18761691/right-to-rep...
¹I now limit my use of Apple keyboards to an absolute minimum.