Learnings from having Mailchimp ask me to kindly leave. | Hacker News Reader

Learnings from having Mailchimp ask me to kindly leave.

eteanga.ie

10 pointsmise3 comments

Sounds like there should be some recalibration of those figures for small lists. Typical on-target mailouts for small businesses (1000-3000) are usually accompanied by at least a couple opt-outs based on the content no longer being relevant / changed interests, but I'd hardly call the list spam.

There is something strange in this story.

  Despite the double opt-in nature of mailing list
  subscription, it may not have been clear enough 
  that ebook == mailing list.

Perhaps some of the people didn't want to subscribe to the mailing list after all,

Yes, that's what I thought. They were told "Sign up for our mailing list and get a free ebook" in the text. The header was "Ebook - [title]". And then a big email input box with a submit button. But after that, they still had to double-confirm their subscription by clicking on an email link sent by Mailchimp.

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