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I really believe that the lack of x86 is going to be a big buying problem for a lot of people who need to run software on Windows. Without Boot Camp or x86 virtual machines its going to be a problem to justify the machine with a large group of people.

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I suspect that for every customer they lose for someone needing to boot natively they will gain more than one from performance, cost and form factor flexibility enabling much more desirable machines. Batteries add both size and weight so you can get thinner and lighter and still have a functional keyboard.

Why do people believe Apple will price these machines cheaper than their Intel offerings?

Depends on what you're trying to do. x86 emulation is probably more than fast enough for a lot of types of software. And since Apple is designing the CPU, presumably they could add instructions to accelerate emulation if they wanted to.

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