Thanks for the reply. It's perhaps a sign of my confusion that I'm posting here on HN, however I figured there's a bunch of pretty smart and caring people who also wouldn't hesitate to provide direct and useful advice (and from the responses I've seen I'm not wrong about this).

Regarding the 'soft' side of the business, what I couldn't fit into the original post due to maximum length is that I've been the driver behind improvements to sales and marketing - 2 new company websites, I do all the SEO, and I've suggested strategies like blogging etc in terms of getting new eyeballs to the product.