My understanding of his answer is if this were the case, we wouldn't always avoid lesser pleasant sensations and may even seek them out to enjoy the rebound to greater pleasure. If burning your skin knocks you from baseline (1 instead of 0 for this example) to 0 (instead of -1), and the relief of stopping the burn kicked you up to 2 as a reward for escaping it, you'll just repeatedly burn your arm. Only negative values ensure you'll never seek them out for the purpose of rebounding to higher values.