Their poor experience and dubious practices likely spawned Google's internal motto: "don't be evil"
Sure, I remember the bad ol' days. But Google has (IMHO) become the thing they set out to disrupt. The quality of Google results has declined dramatically in the last 5 years or so.
It's all marketing bullshit now, just as Altavista or whomever was. Finding content I want, as opposed to content advertisers want me to find, is becoming very difficult via Google.
As Google is the market leader, every website is optimized for its ranking. Much like leading operating systems have the most malware issues.
Many people on HN complain that blogs and personal websites aren‘t prioritized in results anymore compared to bigger news sites. I imagine it‘s incredibly difficult to separate legitimate, trustworthy posts from useless blog spam and agenda/conspiracy-pushing crap in a reliable automated way.
In the early days, algorithmic search wasn't the only way you found stuff. Links had a lot more use, and people would spend time looking at, cataloguing, and grooming lists of resources.
This doesn't scale well if you want a one-second answer to any possible question, but the SEO-gamified Google world is far from perfect in that regard either.
Maybe we just need to give up on that "any answer to anything at your fingertips in one second" goal.
Personal websites are mostly agenda pushing because they are personal. It might be that this good was fun or Dad got a sunburn but some agenda is being pushed.
But identifying blogs are easy that is how google can depriorize them easily. News sites are easy to identify as well. Assigning a qualities to news sites is a problem. What is trustworthy? What is legitimate? Who is the user using the service how do they define these?