Just some feedback on your website: I went to it, and on the home page, I have basically no idea what it is or does, and there's really nothing that hooks me into looking into it more. And actually, now that I look at it, there aren't even links to click on that would answer these questions.

I'm guessing you guys are competing with something like EC2 or heroku. Compare your site to heroku.com. The first thing I see is "Rock-solid ruby platform", underneath which it says "Deploy and scale powerful apps." There is a "how it works" link at the top that tells me more.