Now as a private company this was fine. But I imagine there was lots of chuckling going on explaining this question to the VC's and companies who eventually invested. The biggest laugh came as the company eventually went public and was sold out to a rather conservative consulting company. Took a while till the name was dropped.
:: It's one word
:: People here it and wonder what it is - drives them a bit crazy and they just have to find out (or so we always hope)
:: It's easy to say, sounds friendly
:: Easy to spell
:: Timeless/trend-less
Those are the basic tools we used. From there it was a lot of laughter and fun. :)
One method I like to start with is using foreign words written in latin alphabet. Japanese works great.
Here's a good site with vocabulary lists: http://www.learn-japanese.info/indexv.html