The analogy to this is that encouraging people to go out into the wilderness in search of treasure is going to encourage people to exceed what their comfort zone would be if there's no reward.
>treasure is going to encourage people to exceed what their comfort zone would be if there's no reward.
Any more than taking dumb selfies for "the "gram" encourages them to exceed their comfort zone?
Anyway, these people were searching for hidden treasure, not "hiking". They were led to imagine that leaving the safety of a trail made them more likely to get rich.
In an objective appraisal of risk, actual danger is negligible with: (1) water, (2) compass, (3) mylar blanket, (4) rudimentary knowledge of surrounding topography, roads, and settled areas, (5) first aid kit equipped to stop blood loss, & (6) bear spray.
Without it, even a sprained ankle can be deadly.
Here's a random example from the top of my head.
http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&obje...
tl;dr woman who had walked the Appalachian trail multiple times leaves the trail to pee, never finds her way back to the trail.