But I am actually leaning towards adding even more interactive features to the site. We already have TV. And Youtube and other sites are already moving in the direction of what you describe(eg. Youtube "leanback").
I believe that this is the wrong approach. The web makes it possible for viewers to interact in new ways, and I think that there is a lot of potential here. I believe that the future of TV-like entertainment will be something that is very interactive/social and game-like. People have already suggested that I add to this site points and game like features, which I plan on doing, among many other interative features.
Also, I have even more long-term plans for expanding beyond video, but that is for another comment :)
Thanks for the input!