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I do architectural modeling as a side thing. My needs in more marketing materials rather than construction documents. Would blender be a possible replacement for Sketchup given the recent announcement that SU is going subscription only?

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Absolutely, it would be a most suitable replacement. I've being using it for similar purposes, as a professional architect, exclusively since 2013 or so.

Blender delivers great results, is a joy to use and has a vibrant community.

Blender’s cycles renderer and some HDRIs would be an excellent way to produce stunning architecture rendering. Switch to the eevee renderer and use freestyle to outline edges (which you can also export to SVG!) and you can produce some excellent stylised images too.

Also have a look at the included Archimesh add-on.

https://docs.blender.org/manual/en/latest/addons/add_mesh/ar...

+ also Archipack (bundled as well)

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