Apple gets billions and billions each year to make Google the default search engine in Safari on iOS and Mac OS. (reported to be 12 billion in 2019 [1])

Apples privacy efforts and signaling are motivated by differentiation to Android/Google and are mostly just marketing targeted at increasingly privacy-aware consumers. Not some value judgement. (in my opinion)

[1] https://fortune.com/2018/09/29/google-apple-safari-search-en...