Our political establishment has no interest in ending racism; each "side" benefits from dividing Americans into identity-based groups and pitting them against other Americans on wedge issues. The hypocritical irony now is of promoting these identity-based groups for the purposes of some vague "justice" when doing so will necessarily widen the divides and propagate hatred further. It's a cynical distraction from the reality that the actual institutionalized racism predominantly occurs under the watchful leadership of the same politicians decrying it, and then you have hangers on like Uber trying to seize an issue for their own profit. It's as transparently self-serving as all the companies changing their logo avatars to rainbows for "Pride Month" a year ago, once it was politically risk-free to do so.

As one party to an interracial gay marriage I say "no thanks."

>How is that a wonderful gesture?

There is an economic justice part of US racism that is not addressed enough if at all... Black people have been literally robbed of their income/wealth regularly and often for a few centuries now. If companies want to stand up and try to help repair this lack of justice that we all inadvertantly benefitted from, this is one way to do it.

Just because the government (for at least 100 years) continues to drag its feet when it comes to reparations doesn't mean individual companies can't step up.

I think perhaps it was the wrong choice of word - I didn't want to immediately condemn them and failed to come up with something more appropriate.