Thanks! We are exploring business models. If there's traction with low operating&marketing costs, we can afford not to charge a commission, but instead charge later for optional premium services/functionality. bidroom.com charges tourists instead.

Prior experience in the hospitality industry: none. Just started a few months ago.

(1) That's a good point. Didn't consider the marketing costs for the hotel direct bookings.

(2) Do you refer to https://www.google.com/travel/ and https://ads.google.com/hotels/ ?

We looked at these. Since hotels aren't allowed to post best prices for direct bookings, a tourist will see in the booking list:

Expedia $100; Booking $100; Direct (or hotel name) $100

Without a better price, they'll choose one of the known brands.

Any suggestions on how to tackle Google Hotel Ads?