It's true that the consequences of being port scanned by some website are probably negligible. However, that is not the
real problem.
The real problem is the audacity of these people. They think they can do whatever they want. Not only that, they think they are justified in doing it. They need this information for their own purposes, so they just take it from people without asking, without even informing them. In their minds, what they did was not objectionable. They needed to do it, so they didn't do anything wrong. Those fraudsters left them no choice: they just had to invade the privacy of every single person who visited their website.
It's the same logic every abuser uses. It betrays a fundamental lack of respect for the people who use their service. It's impossible to have trust without this respect.