It seems a bit silly to say "reverse racism" doesn't hold when race is an explicit criteria for the job. Maybe this is still net positive for all the good that could come out of it, but clearly racist to say certain races need not apply.
Imagine I'm selling clothes to upper middle class people in Iowa and someone applies to be a salesman or a general manager. "Oh sorry, I'm really looking for a white person here because I feel we've mismanaged our relationship to white consumers in the past." That seems like pretty clear cut racism to me. I don't see we should apply different logic just because the races or jobs are different.