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If that's true, why is their market share in the online advertising dropping?

https://www.investopedia.com/news/facebook-google-digital-ad...

My general sense is that fewer power brokers in DC would complain if they had stuck with the bottom part and complemented that with GCP.

Its one thing to serve ads on the bottom (i.e. ads for pentalope screw drivers against articles about pentalope screw drivers). Its another thing to encroach on establish media outlets turf, AMP up their content and sell ads to Auto, CPG and Airline companies based on that content.

And owning almost all of the ad tech business also complements well with owning a huge chunk of the tech business in general.