Housefed - Real Local Food

High concept pitch and tagline are meant to serve different audiences. You could say "we're building airbnb of food" to investors, but that doesn't mean your main page should say "We're building airbnb of food".

First of all I have no idea what you're talking about, and I know what Airbnb is. Second of all, I'm pretty sure less than 1% of the U.S population have even heard about AirBnB.

Come up with a message that serves your customers, not investors.

Is this legal? Aren't there public health laws regulating anyone who gets paid to serve food to strangers?

It seems the one example where it's OK to say you're the X of Y.

In any case, sounds yummy.