Ask HN: What % of the new $2 YouTube Applause goes to the creator?

17 pointsjoshdance3 comments

Just saw the button in the wild. It mentions the creator earns 'a share' of the money.

That seems off unless the share is the majority.

Can't find the stated percentage anywhere.

Wrote up a little article about it. https://medium.com/@joshdance/youtube-added-an-applause-button-and-i-kind-of-hate-it-8566b58290f1

Anyone know the breakdown?

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70% goes to the creator, 30% goes to Google (meaning that the YouTuber will get $1.40 from a $2.00 "applause")

Source: https://www.socialmediatoday.com/news/youtube-tests-new-appl...

That is comparable to the fee the Google Display Network is charging [1], so that is not abnormal in that kind of business.

However, compared to Flattr and Brave it is still kind of high, which are charging around 10% [2].

[1] https://support.google.com/adsense/answer/180195?hl=en

[2] https://www.ctrl.blog/entry/flattr-vs-brave-fees.html

Tangential: Isn't this like a tip? Shouldn't all of it go to the content creator?

PS: I think it is a good initiative from Google so not criticizing the company at all (in this specific case). Just thought of the recent controversy about some of the food delivery companies taking a portion of the tips, and want to see whether you see this as analogical.

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